[ad_1]
Union Square Hospitality Group founder Danny Meyer and Chip City founder and CEO Peter Phillips discuss the genesis of their partnership on ‘The Claman Countdown.’
Who says cookies can’t be for breakfast?
Chip City and Eggo have teamed up to pack a popular breakfast brand into a cookie.
The New York-based cookie company chain and Kellanova – formerly known as the Kellogg Co. – debuted the new blueberry Eggo waffle cookie on Saturday, according to a news release announcing the partnership.
“This special treat features a maple-flavored brown sugar cookie mixed with dried blueberries, topped with maple frosting and Eggo grahams,” the news release said.
The cookie will only be available at Chip City locations this weekend and on the last weekend in July. It is replacing the confetti cookie this weekend.
These blueberry Eggo waffle cookies are available for a limited time at all Chip City locations. (Chip City /Adrian Rivera Ferran / Fox News)
Chip City is always looking for “fun” collaborative opportunities, co-founder Theodore Gailas told FOX Business in a telephone interview.
He said the collaboration with Kellanova was a perfect fit for evoking those feelings of nostalgia.
“Eggo is just one of those brands that everyone has had — everyone remembers having,” he said. “It kind of has that iconic logo and, of course, the product itself.”
SMITHSONIAN MUSEUM DISPLAYS DOUBLETREE BY HILTON’S BAKED-IN-SPACE CHOCOLATE CHIP COOKIE
The rollout coincides with the launch of Kellanova’s new Eggo Graham Crackers.
Early returns have been positive, Gailas said.
“There’s definitely been a lot of interest,” he said, boasting of Chip City’s loyal brand following.
“Any time that we release something new, people just flock to our stores to get their hands on it.”
The new cookie is mixed with dried blueberries. It is topped with maple frosting and the new Eggo Graham Crackers. (Chip City/Adrian Rivera Ferran / Fox News)
Like all new flavors at Chip City, the blueberry Eggo waffle cookie is only available for a limited time to gauge sales and customer feedbackGailas said.
YOU’LL NEVER BELIEVE 16 HANDLES’ UNUSUAL NEW FROZEN YOGURT FLAVOR: ‘MAKE THEM SMILE’
Whether the blueberry Eggo waffle cookie becomes a permanent addition to Chip City’s rotation remains to be seen.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| K | KELLANOVA | 56.54 | -0.30 | -0.53% |
“We haven’t discussed it yet with Eggo,” Gailas said.
Gailas did reveal that Chip City was already working with Kellanova on “something else” that he wasn’t yet able to discuss.
Chip City co-founder Theodore Gailas says it remains to be seen if the cookies will find a permanent place in the rotation. (Chip City/Adrian Rivera Ferran / Fox News)
“I think we’re going to see how it pans out with some of the other brands that are in their portfolio and see how those collabs go,” Gailas said.
CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER
Gailas co-founded Chip City with Peter Phillips in 2017, opening their first location in the New York City borough of Queens.
For more Lifestyle articles, visit www.foxbusiness.com/lifestyle
Chip City now has 41 stores in eight states, mostly along the East Coast – Connecticut, Florida, Illinois, Maryland, Massachusetts, New Jersey, New York and Virginia.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
The first Pennsylvania location is opening soon in Philadelphia, according to its website.
[ad_2]
Source link